The 2020 Subaru Love Promise Community Commitment Award

The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.


What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is CMA's Colonial Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well. Carter Myers Automotive is committed to giving back to the wonderful communities that have been a part of our company for the past 90 years. Colonial Subaru is a new member of the CMA family and we look forward to working with the community and non-profits for many years to come!

Prince George Animal Shelter

NADA Charitable Foundation, Boy Scounts of America

Central Virginia Food Bank - FeedMore

Did CMA's Colonial Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from CMA's Colonial Subaru

Subaru and CMA's Colonial Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Make-A-Wish GVA and CMA's Colonial Subaru Parade - Karen Z

Overview: We recently granted 16-year-old Eliza’s wish to have a gaming computer. Eliza, who has cystic fibrosis, has developed a huge passion for gaming in the past year as a way to safely connect with her friends, and she is so excited to have a setup that will make her gaming experience even better! We reached out to our friends at CMA's Colonial Subaru to see if they could help make Eliza’s wish extra special, and they jumped right in! We worked with their team to organize a car parade, and they went the extra mile. Each car was intricately decorated in a theme based on Eliza’s favorite things, and each car dropped off a small gift attached to a balloon, just for Eliza. It was an amazing day that Eliza, her family and everyone present won’t soon forget! Please find some of the news links below to enjoy and share. The first video link captures Eliza and her mom expressing how meaningful the day was. Their emotions truly reinforce the impact of a wish! News Story: A 15-year-old Chester girl was treated to a car parade and surprise gifts thanks to Make-A-Wish Greater Virginia. Eliza, who is battling cystic fibrosis, is an avid gamer and uses it as a safe outlet to connect with others and have fun during the pandemic. For her wish, the teen wished for a new gaming computer. "You know it’s really hard because all the hospital visits and all the things I’ve gone through. But being here today is just really helpful," said Eliza. Eliza's wish was granted thanks to support from CMA’s Colonial Subaru through their annual Subaru Share the Love Event. While wishes may look a little different due to the pandemic, Make-A-Wish Greater Virginia is still working to safely create life-changing wishes for children battling critical illnesses. For Eliza, that meant a car parade in front of her Chester home. CMA’s Colonial Subaru led the parade, with each car dropping off a small surprise gift for Eliza. "Shocked, overwhelmed, just really happy that this could happen," Eliza added. "It’s amazing that you guys took all the time to do that with the parade and create all this beautiful art work and learn about her interests and likes, just overwhelmed with the generosity... it’s just a beautiful gift and we’re so thankful," said Eliza's mother, Joanna McVicker, through tears. Chester teen gets parade, gaming computer thanks to Make-A-Wish (

Make-A-Wish Greater Virginia

CMA's Colonial Subaru Shows Exceptional Service - Nancy R

Recently my husband and I purchased our second Subaru Forester. We had first visited the Pence dealership on Midlothian due to its proximity to our home. We quickly realized no one knows the Forester like Floyd Hayes, who sold us our first Forester in 2013. Though we realized he was no longer in sales, we contacted him at CMA regarding info on the 2020 Forester. He, as always, was enthusiastic and so helpful in guiding us through the process of evaluating the 2020. Needless to say, we purchased our second Subaru with his guidance through the process. Not only did he give thorough instructions on our car the day it arrived but continued to be responsive to our subsequent calls with questions related to technology of our vehicle. Three months following our purchase, we returned for a follow-up tutorial with Floyd who remained patient and informative with these two “old folks.” Now, four months after our purchase, I will accompany my sister and brother-in-law to your dealership to meet with Floyd as they are perspective new customers having bought their first Forester in Roanoke. My husband and I appreciate the professional way in which we were treated at your dealership by all who were involved in our purchase. I strongly recommend CMA’s Colonial Subaru.

CMA's Colonial Subaru Shows Exceptional Service

CMA's Colonial Subaru helps 46 Pets find homes - Caitlin S

CMA's Colonial Subaru normally has an adoption event in their store during the month of October for the Subaru Loves Pets Event. They were unable to have the onsite event this year due to the current pandemic. However, they did host a virtual event along with Prince George County Animal Shelter the entire month of October. They were able to find 46 pets forever homes and a grant from Subaru and SPCA covered all of the adoption fees. It was a fantastic way to bring pets and people together in a safe way within our community.

CMA's Colonial Subaru helps 46 Pets find homes

Make a Wish and CMA's Colonial Subaru - Valerie G

Elisa is a 15 yr old that has been living with cystic fibrosis all her life. Make a Wish was able to grant Eliza's wish to have a gaming computer, chair, and desk delivered to her home in Chester, VA. CMA's Colonial Subaru was able to make this wish extra special for Eliza. A parade of 10 new Subaru's decorated in Eliza's favorite things went by to see her and her family on her special day. A personalized gift was given to Eliza out of every vehicle. It was a fantastic way for the community to come together for a wonderful family.

CMA's Colonial Subaru Delivers Meals - Mary B

My mother is retired and lives by herself. She has trouble cooking for herself and getting around the house without her walker. She is on a meal plan through the Colonial Heights Meals on Wheels program. Through this program her meals are delivered by a volunteer on a daily basis. One of the companies that delivers meals to her is the Subaru dealership in Chester, VA. We know that it is hard to find time during the work day to volunteer. You see big companies give back during the holidays but this dealership gives back all year around. This dealership sends out volunteers twice a month to deliver to a route within their community. My mom loves how nice these volunteers are. They always wait patiently, as it takes her several mins to get to the door. They offer to put her meal in the refrigerator to make it easier for her and take the time to see how she is doing. She has built a relationship with these volunteers in a way that has been very good for her. She might go several days and this is the only interaction she has with the outside world. They do not have to go the extra mile but we appreciate that they do. Our family cannot be happier with the dedication that Colonial Subaru has made to this program and their commitment to the community. Sincerely, Mary B

CMA'sColonial Subaru
CMA's Colonial Subaru Delivers Meals

Subaru & LLS Blanket Delivery for Cancer Patients - Khiem T

On Friday, July 12, 2019, the Virginia Chapter of The Leukemia & Lymphoma Society and CMA’s Colonial Subaru had the pleasure of delivering 80 blankets and 10 arts & craft kits to Southside Regional Medical Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by 80 personalized messages of hope written by the customers and staff of CMA’s Colonial Subaru.This incredible act of generosity was warmly received by the Southside Regional Medical Center staff who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Tri-Cities community. Many thanks to everyone at CMA’s Colonial Subaru and Southside Regional Medical Center, not only for a memorable day, but for supporting LLS’s mission to cure blood cancers and improve the quality of life of patients and their families.

Leukemia & Lymphoma Society
Subaru & LLS Blanket Delivery for Cancer Patients

Colonial Subaru is an Importany Ally - Joshua S

Thank you to Colonial Subaru for supporting Feed More again this year through the Subaru Share the Love Event! Feed More is Central Virginia's core hunger relief organization and the this year's gift of more than $15,625 will help to provide nearly 62,000 meals to hungry neighbors in Central Virginia. That makes a grand total of more than 140,000 meals that Subaru has helped Feed More to provide over the past 3 years. Volunteers from Colonial Subaru also deliver meals to homebound seniors every month through Feed More's Meals on Wheels program. This important program provides a healthy meal, a friendly smile, and a safety check to approximately 1,000 seniors each weekday. We are very thankful to the team at Colonial Subaru for their support, and we are proud to call them an ally in our fight against hunger here in Central Virginia.

Feed More
Colonial Subaru is an Importany Ally

Colonial Subaru Shares the Love - Valerie G

When the holidays come around each year you think to yourself. How do I give back, what can I do to make a difference? There is an influx of volunteers around this time of year. At Colonial Subaru, they make giving back to the community priority all year. The local Chesterfield/Colonial Heights Foodbank is always in need of drivers to volunteer their time to deliver meals for Feedmore. Colonial Subaru takes the time to participate in this rewarding opportunity bi-monthly. Volunteering within the local community is an important part of the culture of their company, Carter Myers Automotive. Feedmore, with the help of Colonial Subaru, makes a big difference in the lives of so many local residents. Unfortunately, there are many people in the area that do not have the means to make themselves nutritious meals. They also do not have much interaction with others, as they do not drive or are immobile. The look on their faces when these meals are delivered by a warm smile is immeasurable. It almost means as much to the volunteers from Colonial Subaru to be making such an impact as it does to the recipients. The intentions of these volunteers are pure, to help these residents with their next meal. They know that they will not be purchasing or servicing a vehicle at their dealership. The fact that they do this on a consistent basis without monetary benefit says a lot about the company. Colonial Subaru has also named Feedmore as their local charity every year since they have been open for the Share The Love program through Subaru during the holidays. Each year donating more than the year before. I'm sure this year will be no exception. We, as a community, are lucky the have Colonial Subaru here in our neighborhood.

Colonial Subaru Shares the Love


For the second year, the Leukemia & Lymphoma Society (LLS) was extremely grateful for Colonial Subaru’s participation in the Loves To Care program. The national initiative, started in 2016, pairs local Subaru retailers with hospitals in their community. This year, Southside Regional Medical Center (SRMC) in Petersburg, VA was the recipient of 80 blankets as well as Messages of Hope written by Subaru customers during the month of June. Penny Nunnally, Oncology Nurse Navigator at SRMC was very appreciative when accepting the delivery on the hospital’s behalf. Valerie Gerbasio of Colonial Subaru spearheaded the effort on the retailer’s end, making sure to collect a total of 80 Care Cards - one for each blanket to be delivered. The local Progress Index Newspaper covered the delivery on Tuesday, July 10, 2018, and published a front-page article the following day.

The Leukemia & Lymphoma Society

Subaru Love Promise to MCES - Gena L

Marguerite Christian Elementary School (MCES) is a Title I school in Chesterfield County. Through Subaru Loves Learning, MCES received cases of exciting Science books that the students in grades 2-5 are enjoying in their classrooms. These books are inspiring a love of learning, and an excitement over new science activities. Our local Subaru (CMA family dealership) has also generously donated their time, and money to the the MCES community. From our "Read Across America" Day (Subaru provided volunteers to read to students) to making water bottles available for our Family Engagement Activities, our local Subaru dealer is very much a part of the MCES family.We are very thankful for Subaru and their genuine dedication to serving their community.

Marguerite Christian Elementary School
Subaru Love Promise to MCES

Welcoming Arms - Wendy P

River City Bulldog Rescue would like to thank Colonial Subaru for helping us raise money to help English bulldogs throughout Virginia find forever homes. The staff at Colonial Subaru gave us a warm welcome, and it seemed that every staff member who was at the dealership during the event stopped by to support us. Ed Nicol, Kelly Walker, and Shawn Hicks were very accommodating, even offering food to the folks who stopped by to support us. Colonial Subaru even surprised us by saying that they would match our donations for the day, which is a big help and much appreciated. Thank you to everyone at Colonial Subaru for extending a helping hand to local community organizations!

River City Bulldog Rescue
Welcoming Arms

Colonial Subaru Pet Adoption Event - Job G

On Saturday February 25th, the Prince George County Adoption Center partnered with Colonial Subaru to host a pet adoption event at the Colonial Subaru dealership. The adoption event featured nine homeless animals looking to find “furever” homes. Colonial Subaru graciously offered to sponsor the adoption fees for every pet adopted that day. When we arrived at the dealership, we were excited to see so many people already waiting inside for a chance to meet and adopt the pets we brought with us. The event was a huge success with all six dogs and three cats finding new homes. Several of the pets we brought had been waiting at the adoption center for months, constantly getting overlooked by potential adopters. It was exciting to see these amazing pets find homes due to the generosity of Colonial Subaru. In fact, one family that arrived late to the event and missed the chance to adopt a pet they had seen online was offered a sponsored adoption at the Adoption Center by Subaru. This was another example of Subaru’s commitment to the well-being of the pets and the people in their community.

Prince George County Adoption Center